Not Red. Not Blue.
Something New.

This campaign exists because of a generation that deserves better than what it's getting. Canadians aged 35 and under — born from the late 1990s onward — grew up in a world that looked nothing like the one their parents navigated. They came of age on the internet. Facebook launched in 2004; most of them don't remember a time before social media existed. They are digital natives in the truest sense — fluent in platforms, tools, and systems that previous generations are still learning to use.

They are, by every measure, the most educated generation in Canadian history. And yet they are being told — daily, from every direction — that the degrees they worked for may be obsolete within years. That artificial intelligence will reshape or eliminate the careers they trained for. That homeownership — the foundation of wealth-building for every generation before them — is a receding horizon they may never reach.

The signals are relentless. Elon Musk tells the world that AI will replace most jobs. Business leaders warn that entire professions — law, accounting, medicine, software engineering — face radical transformation within a decade. A Washington Post analysis found that skilled trades once considered safe are now being automated. Mustafa Suleyman, the CEO of Microsoft AI, has said openly that the coming wave of automation will be unlike anything the labour market has experienced before. And for the youngest workers, the ones just entering the workforce or still in university, the message is devastating: the future you were promised may not exist.

It gets worse. This is the first generation in modern Canadian history that may not have access to a meaningful pension. The defined benefit plans that gave their parents and grandparents security in retirement are disappearing. What remains — the massive pools of pension capital managed on behalf of Canadians — is being invested offshore, building infrastructure and creating jobs in other countries while Canadian graduates struggle to find stable employment at home.

You cannot call a generation the most educated people on earth and then strip away the tools they need to succeed. You cannot invest in their training and then export the capital that should be fuelling their futures. These are people who, when they fail, restart the game and try again. They are resilient, resourceful, and connected to each other in ways that make them uniquely powerful — if we give them something to work with.

The CGCD-50 is not a handout. It is an acknowledgment. It says: we see what you're facing, we understand what you've earned, and we believe the country's own capital should be working for you — not invested on the other side of the world while you're priced out of your own city.